Ford unveils electric pickup 'Fathom' starting at $28,000

Ford has announced the launch of its new electric pickup truck, named 'Fathom,' which will start at a price of $28,000. This vehicle is the first to be built on the 'Universal Electric Vehicle' platform, which the company states is integral to achieving profitability with electric vehicles.

Deliveries for the new 'Fathom' truck are expected to begin in the fall of 2027. While details about the truck's design remain undisclosed, Ford plans to reveal its appearance early next year.